An Enterprise Domain Model provides the blueprint for achieving product/service-market fit by aligning your offerings to customer needs with precision.
What is an Enterprise Domain Model?
An Enterprise Domain Model is a strategic framework that captures and maps all key elements of your business in relation to the customer journey through the problem space.
It represents the ideal landscape tailored to your organization and market.
Why It Matters
The model codifies your accumulated expertise and institutional knowledge. This embedded wisdom informs strategies, offerings, processes, and decisions.
With the model guiding efforts, improvements remain aligned to customer needs even as markets change. It provides a shared vocabulary and point of reference.
The model connects strategy to execution by linking persona problems, offerings, processes, data, systems, and metrics.
Anatomy of a Domain Model
Elements mapped in the model include:
- Personas Problems
- Stages of the Problem Space Journey
- Offerings Matching Journey Stages
- Business Processes Supporting Offerings
- Data Required in Processes
- Technical Systems Enabling Processes
- Metrics Aligning to Stages